COCOCOZY FOR TOMMY HILFIGER – SURF SHACK PART 1

COCOCOZY for Tommy Hilfiger is in stores!  Woohooo!

Am thrilled, thrilled, thrilled to announce today a partnership I’ve been working on since the fall.  COCOCOZY and Tommy Hilfiger!

This summer two special edition COCOCOZY pillows will be in Tommy Hilfiger stores around the world and online as part of Tommy Hilfiger’s Surf Shack capsule collection – a really cute array of summer clothing for men and women!

You might ask…”Coco…how did this all come about?”  Unlike most (smart) people who keep everything close to the vest…I, of course, will share details.

Sooooooo….was approached by the very stylish Amie Robinson, Director of Research and Development for Tommy Hilfiger, last summer about possibly working with their brand on a small collection of pillows.  I chatted with Amie and her super cool boss Trent Wisehart, Creative Director North America and EVP of Global Creative Services for Tommy (have a secret professional design crush on Trent…now not a secret I guess…hmmmm…) for a bit about what we might do together.  Then fab Tommy Hilfiger VP of Marketing Jann Parrish was brought in to finalize plans.  Before I knew it, by December 2012 we were in business!

More details in later posts on how we made 500 pillows in a few months and got them off to the Tommy team!  (Hats off to COCOCOZY VP of Operations CM for coordinating getting all of the pillows out of the door)

So today, Tommy Hilfiger has launched its Surf Shack collection – a capsule collection of bright cool surf inspired clothing…and two COCOCOZY pillows are in the mix.  We color coordinated our pillows with their collection.

Yesterday, I went into the West Hollywood Tommy Hilfiger store and took a million and half pictures. Courtney the store manager was so nice and I even ended up buying a cute Surf Shack white jacket and sparkle mint green t-shirt from sales associate Tiffany.

A true thrill to see our pillows in store!

Here is our COCOCOZY Vent pillow in cotton in Tommy Hilfiger colors!

COCOCOZY for Tommy Hilfiger Vent Pillow – $129 (above)

A VW Bug and cool surfboards are part of the Surf Shack display at Tommy Hilfiger (above)

I will do another post next week on the making of COCOCOZY for Tommy Hilfiger pillows.  I will also share my favorites from the Surf Shack collection over the next few weeks!  Later, will also share with you the second pillow we did for Tommy.

If you are near a Tommy Hilfiger store, please go in and check everything out.  If you get a pillow, shoot me a photo of it in your home and I’ll put it up on the blog!

Happy happy Thursday!

xo
Coco

P.S. A huge thank you to decor and style blogger Marisa Marcantonio of Style Beat blog for doing such a nice write up today on the new 2013 offerings from the COCOCOZY textiles collection!  Thank you Marisa!  You are so sweet!

Photos in this post by Coco of COCOCOZY