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Coco's Projects

COCOCOZY x etúHOME: Behind the Collection

August 23, 2021
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The collaboration between COCOCOZY and etúHOME began over a year ago. It all started on a phone call with Stacy Borocz, the founder and owner of etúHOME. During an important time in our history, Stacy expressed wanting to collaborate with a black designer. We developed a special friendship that led to this beautiful collection. The hardest part about creating this collection was keeping it quiet. I have this disease from college called O.S.S. (Oversharing Syndrome). It is a huge relief to finally announce this collection to all of you.

The Phone Call

Stacy and I had numerous phone calls brainstorming ideas of what our collection will look like. Stacy works with a design team based in Hungary. They create beautiful products, but nothing spoke to me. I turned away from my computer screen and saw one of my COCOCOZY pillows on the sofa. Then it clicked! Since I started COCOCOZY ten years ago, I have designed 60 copyrighted textiles. I pitched the idea of engraving my logo and designs on boards. Stacy loved the idea and ran with it!

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Here are the first samples that I received of the boards.

About the Collection

The collection is a culmination of quality, details, and European inspired pieces. Everything is intentional and comes from classic roots. It features old found boards from the south of France that has been been enhanced and refurbished in modern designs.

The Photoshoot

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Snapped a quick shot of one of the looks from the shoot.

Due to the pandemic, I produced the photoshoot with the etúHOME team via Zoom. The team used Stacy’s house to create tablescapes and other sets to capture the products. It was a really fun experience and the team was incredible!

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The COCOCOZY Logo

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Sometimes design can be intimidating to the average shopper. Designers create bold prints that can be too overwhelming for your home. This collection feels very relatable. There is a product that will compliment anyone’s home. My collection is artisan hand-crafted  products that are meant to be used in your home. Each design has a purpose and a reason.

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COCOCOZY x etúHOME Plaid Handcrafted Reclaimed Wood Serving Board

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COCOCOZY White Charcuterie Board | COCOCOZY Black Charcuterie Board

Feature image by Alea Moore

P.S. I started Chirpyest to help you save money and giving you the power to earn money by sharing your ideas. Earn up to 15% cash back from over 700 retailers (including the Ulla Johnson and Zimmerman dresses mentioned) just by shopping as you normally do and sharing with friends. The Chirpyest browser plugin makes it easy, by finding you cash back. More to come soon, stay tuned!

DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.
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A Los Angeles native, Colette Shelton, also known as “Coco”, is an entrepreneur, design blogger and home furnishings designer.

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I love discovering covered secret passages while w I love discovering covered secret passages while wandering around Paris. They were introduced in the 19th century and designed to serve as shopping arcades. Many have been demolished over time. Only a few are still standing. 

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