logo
inline logo
  • Blog
  • Design
    • Kitchen
    • Bath
    • Bedroom
    • Living Room
    • Outdoor Living
  • Style
    • Fashion
    • Best of
    • Design On Sale
  • Projects
  • Travel
  • Shopping Guides
    • Gift Guides
    • Resources
    • Wishlist
  • About Coco
    • Meet Coco
    • Press
    • Contact
main logo
  • Blog
  • Design
    • Kitchen
    • Bath
    • Bedroom
    • Living Room
    • Outdoor Living
  • Style
    • Fashion
    • Best of
    • Design On Sale
  • Projects
  • Travel
  • Shopping Guides
    • Gift Guides
    • Resources
    • Wishlist
  • About Coco
    • Meet Coco
    • Press
    • Contact
imagestyle
share
home design ideas

COCOCOZY SPRING COLLECTION 2011: THANK YOU & INSIDE THE PROCESS!

January 5, 2011
  • Share

COCOCOZY Spring 2011 Post Card
COCOCOZY Spring 2011 Collection in progress..this is a finished version of handout postcard we put together just Monday. Love my graphic designer EF…she is awesome! (above)

I wanted to first say…thank you for the huge outpouring of support and kind comments on the announcement post I did about my first home furnishings collection – COCOCOZY SPRING 2011!

I can’t tell you how overwhelmed I am by your kindness. THANK YOU READERS! I’ve said it a million times…but you inspire me!

Many of you have asked when the COCOCOZY home furnishings collection will be available…

Well the big the launch is really to buyers at the New York International Gift Fair (NYIGF) at the end of the month. The pillows will be available here on COCOCOZY too as well…my fab web designer is working on finishing touches on the shop site as I write this!

We are in crunch mode for the next few weeks getting ready for the fair. While I have been conceptualizing for well over a year …I came up with all of my original designs back in 2009/early 2010 (many of which started out as merely sketches on graph paper or a photo as inspiration) and have been researching by going to every single tradeshow I can for the last year and a half. But I only decided to launch about 4 months ago. So with no samples, production, linen, cotton throws in hand, back in September the race began…and I am still running! (when I told my good friend BN I was exhausted yesterday, he told me to buck up because the triathalon has just started!)

Most people wouldn’t share their process…well, I am going to…I can’t be standoffish like the truly smart people (I’m not one of those clever, wiley, mysterious, keep-it-close-to-the-vest types of people who brilliantly know just to how to be cagey enough…unfortunately…LOL)…it is what I am living 24/7 right now…so you all will get a peek into the making of a line from time to time over the next month.

MAKING OF THE COCOCOZY COLLECTION

MY TO DO LIST (just a snippet of it…):


1. Finish Printed Materials – Handouts and Catalogue

COCOCOZY Spring 2011 Handouts and Catalog
Phew – Graphic designer EF is finishing up the product catalogue based on my mock up! Still lots of other printed pieces to design. Here are the first three pages! (above)

2. Pick up last round of pillows from the upholsterer – pink for Spring and the COCOCOZY logo linen pillows
COCOCOZY fabric
Here is some fabric that came in just last week…one of my upholsterers is working on crafting a selection of sample pillows in pink and in the COCOCOZY Logo fabric…we’ll see what the pillows look like?!?!? Will decide later whether to include them in the collection. (above)

3. Pick up extra fabric from print house to make extra pillows for press mailing
COCOCOZY fabric on a framing machine in a print house
COCOCOZY fabric on the framing machine at the print house (above)

4. Ship all 100 down inserts to NY for booth

5. Schedule another photo shoot with fab photog Hugh Hamilton
COCOCOZY pillow photo shoot
This photo is from our late night photo shoot at my sister’s house in Bel Air. Hugh, my friend CS and I began shooting at 5pm on 12/23 and the shoot lasted until 3:30am on Christmas Eve. We photographed 100 pillows. Because not all of my samples were ready (just a handful) and because I want to do a few in scene shots, fantastic photographer HH will do a pick up shoot in the next few weeks. (above)

Anyhooo (one reader says she hates when I say anyhoooo…LOL!)…that’s a little bit from what has to happen today…

Will do a regular relaxing post that has nothing to do with to do lists tomorrow! Later this month, I will take you back in the process and show you how I got to here…why not? Right?

Happy Wednesday (oh time is flying…yikes)! Again, thank you so much for being so nice!

xo
Coco

image
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.
previous
next

related posts

anchor text
anchor text

My Spring Favorites

imageanchor text
imageanchor text
Meet Coco - Bring Style Home

Meet Coco - Bring Style Home

A Los Angeles native, Colette Shelton, also known as “Coco”, is an entrepreneur, design blogger and home furnishings designer.

Read More   read more

Looking for Something?

View All Posts
image

Earn Cash Back While Shopping For Fall

Chirpyest is the shopping platform I created. Using Chirpyest, anyone can earn money by shopping AND for sharing from over 800+ online retailers! Sign up for free! :)

Tap the "join Chirpyest now" link below or the image above to get started making money while you shop!

Join Chirpyest Now
Elegant Sideboard Table
image

Use Chirpyest to get 5% cash back from Lulu & Georgia!
Join our mailing list
Sign Up Now

Recently Pinned

Recently Pinned

Resources

My list of favorite brands and retailers to shop.   Resources
image
write a comment
  • Share

37 responses to “COCOCOZY SPRING COLLECTION 2011: THANK YOU & INSIDE THE PROCESS!”

  1. Michelle says:
    January 5, 2011 at 9:05 AM

    Wow, it will be worth all the blood, sweat & tears!! I’m curious what would be the pricing points for your pillow line? The pink would be fab for spring/summer!

    Reply
  2. KC says:
    January 5, 2011 at 9:06 AM

    Coco~ Not only do I love everything about your blog, but am thrilled to see your line! I can’t wait to see what comes next. Congratulations on a huge accomplishment!

    Reply
  3. eyeseepretty says:
    January 5, 2011 at 9:08 AM

    Congratulations! I love everything I’ve seen so far and can’t wait for the online shop to open. You show the rest of us the possibilities when you dream big!

    Reply
  4. Andrea says:
    January 5, 2011 at 9:08 AM

    Love the signature/logo print in gray & white and will continue to obsess over it!

    Reply
  5. Hello Lover... says:
    January 5, 2011 at 9:11 AM

    Congrats! What an amazing adventure for you! I am loving the patterns!

    http://helloloverofbeautifulthings.blogspot.com/

    Reply
  6. barbara@hodge:podge says:
    January 5, 2011 at 9:24 AM

    What a fantastic line of pillows! Congratulations! I am a sucker for throw pillows, hmmmm…

    Reply
  7. cc says:
    January 5, 2011 at 9:29 AM

    Congratulations! I love your logo and can’t wait to see more designs from your line. Suggestion: a 20×20 pillow with your logo (just one) large on the front in a hot pink…I would buy that! Thanks for sharing your journey…truly an inspiration.

    Reply
  8. Arlene in Idaho says:
    January 5, 2011 at 9:39 AM

    Wow! This is so cool, Coco! And when you are famous and commuting back and forth from New York to Paris, we can all say that we were there for the beginnings.
    You are such a talented lady.

    Reply
  9. Lesli says:
    January 5, 2011 at 9:56 AM

    You are doing a fabulous job!! Excited to see the “shop” sight up and running—am already planning a re-vamp of a guest room thanks to your new designs.

    Reply
  10. Andrika King says:
    January 5, 2011 at 10:03 AM

    Fantastic Patterns! Congrats!

    Reply
  11. Summerland Style says:
    January 5, 2011 at 10:20 AM

    Thank you so much for sharing! It’s nice to run across people who don’t hold things so close to their vests! I wish you all the best success at the fair later on this month. Wish I could come and take it all in in person!

    Reply
  12. peggy braswell says:
    January 5, 2011 at 10:33 AM

    Many “you go girl” to you. Just go to the edge of your life and jump..that’s my motto. every little ting gonna be OK+Love seeing the process.xx peggybraswelldesign.com

    Reply
  13. Chassity (Look Linger Love) says:
    January 5, 2011 at 10:35 AM

    Can’t wait to see how the photoshoot turns out 🙂

    Reply
  14. gardeninteriors says:
    January 5, 2011 at 11:13 AM

    Congratulations, Coco. Great job! Will you have a designer sample package going out? Also, thanks for sharing the process!! How fun!

    Debbie Thigpen

    Reply
  15. Tina Isgro says:
    January 5, 2011 at 12:27 PM

    Thank you for sharing your fun and challenges – I love seeing it all. Congratulations on such a great collection of textiles! Beautiful! You are an inspiration! I look forward to seeing more

    Reply
  16. CocoShack says:
    January 5, 2011 at 1:28 PM

    wow! congrats on the creation of these lovely textiles!!! they look fabulous!!

    xo
    dana
    cocoshack.blogspot.com

    Reply
  17. The Zhush says:
    January 5, 2011 at 1:28 PM

    So great! Looks like between your patient photographer, your sister and your graphic designer that you have found some really wonderful people to work with which is more than half the battle…can not wait to read more about the process, etc. so interesting!

    Reply
  18. Anonymous says:
    January 5, 2011 at 1:46 PM

    I love your style! I look forward to your updates everyday. Keep up the great work!

    Reply
  19. Anonymous says:
    January 5, 2011 at 1:48 PM

    All I can say is THANK YOU for using such fabulous fabrics designs for your new range, quatrefoil has to be one of the most exquisite patterns on this planet! Well done, I aspire to start my own range of linen for the Australian market as we are very limited to what is made available to us here. All the best with your adventure (I might be in touch soon to get some advice from you!)

    Pia.

    Reply
  20. @GlamaMama says:
    January 5, 2011 at 2:41 PM

    Congratulations on your new adventure…it’s a huge endeavor but it sounds like you are totally committed….so I predict cococozy will be a huge success!! 😀

    Best of luck,
    Christine

    Reply
  21. MaxK says:
    January 5, 2011 at 3:26 PM

    Well done, CC!

    You took a brave new step and did it with aplomb! I will definitely be looking for your gorgeous cushions (in the CC Logo Print) when we settle down in Los Angeles.

    Clever Girl.

    Reply
  22. Carissa @ the Fabulous Design File says:
    January 5, 2011 at 5:34 PM

    I am so inspired! I love stories like yours! Cheers to you for taking a risk and going for it! Love the sneak peek of your line. Gorgeous.

    Reply
  23. diane@onlinefabricstore says:
    January 5, 2011 at 5:58 PM

    It will be fun to watch the behind the scenes process so thanks for sharing and good luck with the new line.

    Reply
  24. abby jenkins says:
    January 5, 2011 at 6:25 PM

    How fun and inspiring! Your patterns are divine.

    Looks like 2011 is going to be a great year for you!

    Reply
  25. Robs Rose says:
    January 5, 2011 at 6:33 PM

    Coco! I am so impressed! Congratulations on a thoughtful, beautiful, and special line. Can’t wait to buy something. Amazing!!

    Reply
  26. ashley cooper says:
    January 5, 2011 at 10:03 PM

    WOW, Congratulations!! Love your fabric designs. Did your graphic designer do them? LOVE IT! Happy New Year and good luck on your business plans.

    Reply
  27. Bethany Dirksen says:
    January 6, 2011 at 1:00 AM

    Wow…wow.

    I love hearing about all the major details that go into selling a few pillows! It’s so amazing the amount of work.

    Congrats again, and good luck!

    Reply
  28. COCOCOZY says:
    January 6, 2011 at 1:04 AM

    Hi Ashley,

    The designs were created by me including my logo! I have textile graphics people who put the designs into a digital format for printing. These designs are all made by, developed by, created by COCOCOZY!

    Thank you for the kind words about the collection and the good luck wishes!

    xo
    Coco
    COCOCOZY

    Reply
  29. Kim says:
    January 6, 2011 at 8:12 AM

    Wow. Congratulations. I can’t imagine how much work has gone into this. It will all be worth it. It’s so refreshing to see someone who is willing to share some of their process.

    Reply
  30. Eva says:
    January 6, 2011 at 8:15 AM

    Hi Ashley, happy new year for you, thank you for your blog. Congratulations. I hope your visit in my blog.Wellcome! kisses

    Reply
  31. Alexis says:
    January 6, 2011 at 9:17 AM

    Coco, not only is your blog amazing, but so are your designs! You are truly an inspiration and just know that your readers will support you the entire way!

    Reply
  32. Carrie Clogston says:
    January 6, 2011 at 8:03 PM

    Super cool! I had scrolled from item #1 to #2 and instantly back again. My brain was trying to capture how you got from conceptual drawings to the fabric rolling off of the huge bolts in the factory. Thus, I was excited to see that there will be future posts about that process. So many of us get stuck at those drawings and mock ups, and never get to the printing press (so to say). Congrats! Carrie (new Gingham & Gold blog)

    Reply
  33. nmaha says:
    January 6, 2011 at 11:22 PM

    Omg! this is great…congratulations

    Reply
  34. Sarah York says:
    January 7, 2011 at 3:41 PM

    Just found your blog and am so impressed and inspired by your collection and the fact that you DID it. Everything looks gorgeous, and I’m looking forward to hearing how the gift fair goes! Best wishes!!
    Sarah

    Reply
  35. Tiffany from HOLIDAY says:
    January 9, 2011 at 6:05 AM

    anywhooooo….this is beyond amazing that you’re doing this AND being so kind to share the process. i find it so fascinating, inspiring, and am thoroughly impressed. congrats and good luck! the line looks great! xo

    Reply
  36. Carolina Eclectic says:
    January 9, 2011 at 8:14 AM

    Thanks so much for sharing, I love behind the scenes!
    I’ve always dreamt of developing an original line, but it has never happened:(
    I’m so glad to see you are making your dream come true:)

    Reply
  37. Anonymous says:
    January 13, 2011 at 5:17 AM

    Fabulous! Congatulations! I do believe you will be quiet successful. I can’t wait to see the online store.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Instagram

Behind-the-scenes: Fun work trip to visit the COCOBehind-the-scenes: Fun work trip to visit the COCOCOZY bedding collection at the Welspun showroom in New York. Met with some buyers, had a fun time with the Welspun team, then capped off the weekend with a visit with friends. It is a long process to get bedding in stores across the country...showing the collections at textiles market is one of the first steps!
If you're interested in learning how I have gotten @cococozy products into stores around the country over the years including in major retailers...follow along...just one entrepreneur's journey. :)
#interiordesign #homedecor #welspun #cococozy #bringstylehome #bedding #comforter #decor #entrepreneur #hustle @welspungroup @welspotted @mywelspunhome
Designed to be a peaceful retreat—this balcony iDesigned to be a peaceful retreat—this balcony is my favorite project yet. 🌿✨ What does your perfect escape look like? Tag someone who needs a moment of calm.
Design: cococozy
🎥: cococozy
Follow @cococozy for more home design inspo
#BalconyDesign #OutdoorSpaces #cococozy #LosAngeles #CaliforniaVibes #OutdoorOasis #DesignDetails #TileFloor #spanishstylehome #BalconyGoals #HomeInspo #ElevatedLiving #InteriorStyling #ltkhome #smmakelifebeautiful #houseandgarden #currentdesignsituation #howyouhome #interior4inspo #interiorandliving #howihaven #mybhg #finditstyleit #sharemystyle #myoklstyle #loveyourhabitat #interiordesign #apartmenttherapy #exteriordesign #exteriorstyle
Bought a new bed for 2025... but the universe’s Bought a new bed for 2025... but the universe’s idea of a ‘fresh start’ is a whole different vibe... Can we fast forward a few years and start over?
Design: @cococozy
#AtLeastMyBedIsCute
#luxeathome #smmakelifebeautiful #houseandgarden #homesandgardens #ambularinteriorsaintgotnothingonme #beckiowensfeature #currentdesignsituation #howyouhome #interior4inspo #interiorandliving #howihaven #mybhg #finditstyleit #rusticdecor #inspiration #sharemystyle #loveyourhabitat #interiordesign #apartmenttherapy #inmydomaine #rueday #kmidesignstyle #mydomaine #wearevivir #exteriordesign #exteriorstyle
Today is my birthday but...I don’t want to celeb Today is my birthday but...I don’t want to celebrate...I want to help.
I want to make a meaningful impact in our greater Los Angeles community suffering from the fires. I invite you to join me in transforming birthday wishes into support for one local organization on the ground in Pasadena/Altadena.
I have made a contribution today already to the LA Fire Relief Fund created by @victorybiblechurch in Pasadena. They are actively assisting families in need in both Pasadena and Altadena who have been affected by the devastating Eaton Fire.
Although I don't have a personal connection to Pastor DeCuir or the church, I was searching for an organization that is helping in the Altadena area. A well respected civil rights attorney I follow @leemerrittesq is on the ground helping the church members and community members with legal services in the wake of the fires. I hope by contributing to their efforts, we can extend a helping hand to those facing significant challenges during this difficult time
To donate, please visit their website at https://vbcpasadena.org/ (link in bio as well). Every contribution, no matter the size, brings hope and relief to those who need it most. Tell them you heard about them from me.
Your generosity to the Los Angeles community is the best birthday gift I could ask for.
Xo
Colette
#losangeles #lafires #altadena #pasadena #palisades
Happy New Year! 🎉✨ As we step into this freshHappy New Year! 🎉✨ As we step into this fresh chapter, I’m reminded of the beauty of starting anew and I like recommitting to goals at the top of the year. Nothing set in stone but just an overall vision of what I'd like to do and who I would hope to help along the way.
This year, my mantra is: **dream big, act boldly, treasure the small joys, continue to lead with kindness and to have as much empathy as possible for others **. Just a few things...😂
I’m also deeply committed to helping people who follow along to achieve their dreams. I'll be curating captivating interior design inspiration with COCOCOZY that will hopefully give you ideas and dreams for your own space. I will also be empowering you to realize the value of your influence with Chirpyest by earning cash back for sharing and shopping. I hope to be open about the journey of the COCOCOZY product line. I want to share real time behind the scenes how the line is being built and how we are growing Chirpyest; both examples of the not so linear journey of building businesses from the ground up. I hope these stories spark you to push your own boundaries and shake out of your comfort zones.
Lastly, in 2025, I’m committed to surrounding myself with people who have a positive vibe about them while striving to be that same light for others. Luckily, I have a great start on this with an amazing family and fantastic group of friends - a fantastic support network.
My wish for you in 2025: May this year bring you clarity, courage, and the confidence to pursue all that makes you happy.
What’s one thing you’re committing to in 2025? Let’s inspire each other in the comments! 💬❤️
Let's get to this...am ready 2025!
Xo
Coco (Colette)
#NewYearGoals #WordsOfWisdom #CococozyInspires #DreamBig #IntentionalLiving #GoalSetting #InspirationFor2025 #FemaleEntrepreneurs #SmallBusinessOwner #WomenSupportingWomen #PositiveVibes #interiordesign #interiors #homedecor #socococozy #cococozy #luxehome #currentdesignsituation #loveyourhabitat #blackgirlmagic
Follow on Instagram
footer logo

Interiors

  • Kitchen
  • Bath
  • Bedroom
  • Living Room
  • House Tours
  • Outdoor

Style

  • Fashion
  • Best of
  • Travel
  • Design on Sale
  • Coco's Projects

About

  • About Coco
  • Press
  • Contact
  • View All Posts

Join our mailing list

Sign Up Now
© 2025 Cococozy | Terms & Conditions