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NEW TO MARKET: ZIG ZAG RUG FROM SWEDEN!

August 5, 2011
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Helmi Plastic Woven Rug in light blue
Brita Sweden – Helmi Plastic Woven Rug – $96-$459 (Woven plastic rug made from soft plastic foil and polyester. Does not disperse toxins. Comes in a variety of sizes) (above)

Here’s a new COCOCOZY franchise…NEW TO MARKET. Thought I would start this segment to introduce you to things that are new in home furnishings.

Love these plastic rugs from Brita Sweden…and love this new zig zag pattern even more! So cute  I think.  Comes in various runner sizes and a full area rug!  I think I would snatch up a version of the light blue.  Oh did I mention it can be used indoor and outdoor (not in direct sunlight though).  I like.

Helmi Plastic Woven Rug in brown
Helmi Plastic Woven Rug in yellow

Here’s the list of U.S. stores carrying Brita Sweden rugs.

Do you like? Where might you use one of these cuties in your home?

So that is my first NEW TO MARKET…more to come as the huge New York Gift Fair approaches next week.

If you have a cute new product that you are launching in New York at the fair, please email me at [email protected] and maybe I’ll feature.

Happy Friday!

xo
Coco

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DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.
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A Los Angeles native, Colette Shelton, also known as “Coco”, is an entrepreneur, design blogger and home furnishings designer.

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11 responses to “NEW TO MARKET: ZIG ZAG RUG FROM SWEDEN!”

  1. Carly says:
    August 5, 2011 at 11:25 AM

    So cool…I hope this comes in a stair runner, I have the perfect client!

    Reply
  2. Stacy Curran says:
    August 5, 2011 at 11:26 AM

    Omg I’ve been looking forever for a geometric rug in this blueish green….this post is like hittng the jackpot for me. Thank you soooooo much!
    Stacy

    Reply
  3. Lauren@BaylorSays... says:
    August 5, 2011 at 12:06 PM

    Those are gorgeous, seriously loving the yellow! I am so confused…I must be new to the ‘plastic rug’ deal. Is the texture comparable to typical indoor/outdoor rugs?

    Reply
  4. LiveLikeYou says:
    August 5, 2011 at 12:34 PM

    Love this company, saw the when I was back home last summer. Another clever Swedish invention, environmental plastic great for moms!!

    Reply
  5. Karena says:
    August 5, 2011 at 3:08 PM

    Coco, I love, love the yellow, for my office!!

    xoxo
    Karena

    Art by Karena

    Reply
  6. imelda@etchetera etchetera says:
    August 5, 2011 at 7:26 PM

    OOOh! I love the rug! simply adore it!!!! I need advise on the color though… I have cream walls…. would be yellow or a mocca?? hmmm… help coco!

    Reply
  7. Lily says:
    August 5, 2011 at 7:57 PM

    Love the design ! The gray would look great in my office !!

    xxLily
    goldandgray.com

    Reply
  8. [email protected] says:
    August 6, 2011 at 6:19 AM

    Those are beyond gorgeous and very affordable. How do they feel – are they soft or feel like plastic?

    Reply
  9. COCOCOZY says:
    August 6, 2011 at 6:52 AM

    They actually are pretty soft. I saw them for the first time at the last New York International Gift Fair. They are quite lovely. Also, the middle color is more of a soft light greyish purple. It reads as brown for some reason here. Imelda, I think you should get that color for your room…would go well with your cream walls (or the light blue).

    xo
    Coco

    Reply
  10. house of earnest* says:
    August 6, 2011 at 8:03 AM

    I have one of these and use it indoors. I really love how textural and handwoven it looks and gives the appearance of a textile. It also stays really clean and is great for homes with pets or children!

    Reply
  11. tina harrison says:
    August 7, 2011 at 3:23 AM

    Well done Coco. loved the video

    Reply

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