One of the inspirational photos I sent to the team. My friend’s coastal Hamptons home.
The Journey With Welspun
The process of bringing the COCOCOZY x Welspun Collection to life started in 2022. It has been an incredible experience working with Christopher Mooney, Welspun’s CMO and the talented design team including, Mary Bonanno, Isobel Modica and Parinaaz Karkaria and all of the wonderful people managing logistics like Catherine Fox. After finalizing the deal in 2022, we embarked on a journey of design exploration. I was tasked with finding the inspiration for the collection. For this partnership, I wanted a modern perspective that was still cohesive with the COCOCOZY brand. I was raised in Southern California so naturally, the beach, the light, the sun, and the palm trees influence my design aesthetic. If you scroll through my camera roll it’s full of nature, architecture, and my family. So I wanted this collection to encompass a little. bit of all of my inspirations.
An inspiration photo I sent to the Welspun team from my camera roll.
The Design Process
My first design meeting with the Welspun team was enlightening as we delved into the intricacies of their textile business. I gained valuable insights and learned all about the different stages of working with textiles.
Early mock-up of bedding, sheets, towels, and bath rugs.
One of the early mockups of the bedding collection.
The Welspun team developed and analyzed presentation decks, and virtual mockups, and explored various options for bedding, towels, and bath rugs. It all slowly came together into my ideal collection!
I sent the Welspun team dozens of my copyrighted COCOCOZY textiles. It even includes sketches that I drew myself. The team handpicked the favorites that they thought would look best printed and engraved on bathroom accessories.
Where To Shop the COCOCOZY x Welspun Collection?
The collection is available in Costco Canada and Costco Mexico. I’m hoping to visit one of the Canada locations soon to share more about the items available in-store!
The Welspun team! Can you find me? LOL
The Bath & Rug Collection
Close-up of towels and rugs. Some of the bedding is also featured, but it’s not available yet.
THE CREATIVE CO / LAB: COCOCOZY
100% COTTON
Towels
100% HYGROCOTTON® Jacquard
Softer & Loftier Wash After Wash
- More Absorbent
Dries You Faster
- Fade Resistant
Bath Rugs
. 100% Cotton Loop MLCL Design
- Soft & Absorbent
- Fade Resistant
Anti-Skid Latex Backing
Certificates: Ocko Tex MIG
Costco Canada
Costco Canada
Learn more about Welspun
Welspun is India’s fastest-expanding multinational conglomerate. They are among the world leaders in markets including the United States, Saudi Arabia, Europe, and India. Their business includes everything from Home Textiles, Flooring Solutions, to Advanced Textiles and Warehousing. The Welspun team has been so incredible during the entire process of designing the collection.
Recently, I got to visit the Welspun showroom and office in New York. The Welspun collection looks even more amazing in person. I can’t wait to share all of the details of my visit in the next blog. Comment your questions about the collection!
Xo,
Coco
